Facebook platform industry news: Adobe, Adotomi and DataXu
Adobe
Adobe, a Facebook Strategic Preferred Marketing Developer, today announced that it has hired the team behind creative design firm Ideacodes. The San Francisco-based startup had specialized in design and user experience for websites, web apps and blog networks. The Ideacodes cofounders will join as creative directors of Adobe’s Creative Cloud, which includes apps like Photoshop, Illustrator and Indesign. Last week Adobe made another acqui-hire: mobile app development team Thumb Labs.
Adotomi
Social advertising technology company Adotomi today announced its Universal Mobile App Tracking Program to give app developers a way to track the actions users take within their mobile apps after being exposed to Facebook install ads.
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