REPORT: 32 Percent Of Small Merchants Use Facebook Places

Facebook Places appears to be doing well given its relative youth: 32 percent of the 8,456 businesses surveyed by MerchantCircle currently promote themselves through the service, and an additional 12 percent plan to use it in the next few months.

Facebook places appears to be doing well given its relative youth: 32 percent of the 8,456 businesses surveyed by MerchantCircle currently promote themselves through the service, and an additional 12 percent plan to use it in the next few months. Not bad for something that only launched this past summer.

And Facebook places appears to be taking business away from the competition: use of location-based services has remained at nine percent over the past two quarters, according to MerchantCircle‘s own writeup of the survey that’s now in its fifth year.

Here’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in