Facebook is alerting advertisers about changes that are coming to its Facebook pixel May 20.
Enhancements to the Facebook pixel: To improve ads delivery and reporting, the Facebook pixel will start sending additional event data, including button clicks and related page metadata. These changes will take effect May 20.
The “Learn More” button brings users to this Facebook Business help page, which provides further details on the upcoming changes:
To improve your ads delivery, how Facebook measures the results of your ads and in an effort to enhance the relevancy and usefulness of ads, we’re enhancing the Facebook pixel. The Facebook pixel will start sending more contextual information from your website to better understand and categorize the actions that people take on your site to optimize for ads delivery.
The additional information sent through pixel will include actions on your page, like “add to cart” or “purchase” clicks, and will also include information from your page’s structure to better understand context associated with these actions.
If you created your Facebook pixel before April 20, this new functionality will go into effect May 20. For Facebook pixels created April 20 or later, this change will take effect immediately.