What Facebook Marketers Need To Know About Pinners

How do you market to pinners? To find out, we analyzed data on more than 10,000 associations between fans of Pinterest and other Facebook pages that they like.

How do you market to pinners? To find out, we analyzed data on more than 10,000 associations between fans of Pinterest and other Facebook pages that they like.

Pinterest fans are proud when they find something awesome. They eagerly share on Foodspotting, Goodreads, and Spotify, desperate to share what they’re eating, reading, and listening to at all times. Always exploring, they are obsessed with BranchOut HQ and StumbleUpon.

Pinners want to be content creators, as well as to broadcast their super-special-sophisticated-knowledgeable identity to the world.

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