Anti-bullying messages are beginning to go viral on Facebook today, as growing numbers of people tint their main profile images and timeline covers purple.
The tinting comes from an application created by the Gay and Lesbian Alliance Against Defamation to commemorate Spirit Day.
Spirit Day calls for an end to bullying and shows support for lesbian, gay, bisexual and transgender youth.
One year ago GLAAD declared October 20 Spirit Day as an effort to combat hate speech.
Facebook has become the way to rally support for the cause while also providing an ample audience of people who could benefit form the message.
So far, this year’s event page for Spirit Day shows 32,936 attendees as of this writing.
But the phenomenon isn’t limited to Facebook: A billboard in Times Square promotes Spirit Day.
And online, GLAAD’s Spirit Day page offers apps for putting a purple tint on profile images for Twitter, Google Plus, and Tumblr, along with tinting photos on mobile devices.
There’s also a timeline cover image that you have to manually save and upload to your Facebook profile.
Readers, will you tint your main profile image purple to show support for Spirit Day?