Profile Photos And Job Titles Draw Facebook Users' Eyes

The eyes have it: Eye-tracking startup EyeTrackShop used its technology to record the eye movements of 30 users of Facebook and other social networks and analyze what they looked at.

Job titles and profile photos attract the eye more than anything else appearing on Facebook, according to EyeTrackShop.

The eye-tracking startup used its technology to record the eye movements of 30 users of Facebook and other social networks and analyze what they looked at. EyeTrackShop found that:

  • Job titles attract more attention than anything else on the pages of Facebook and other social networks.
  • Profile photos draw the most attention on Facebook, Klout, and StumbleUpon.
  • Thumbnail images of friends and contacts also draw interest.
  • The closer content appears to the top of the page, the more likely participants are to view it.

Readers: What components of Facebook pages draw your attention immediately?

Screen shot courtesy of EyeTrackShop and Mashable.