As part of Facebook’s advertising simplification, the company planned to phase out several ad units and focus on objectives. Many Facebook page admins noticed recently that the Questions product has been eliminated.
Facebook announced last month that Questions (as well as Offers) would be phased out as the company tires to make advertising easier and more accessible.
Facebook confirmed to AllFacebook that the Questions product is now history (for most pages, at least):
We’re no longer offering questions as an advertising product, or as a tool for all pages on Facebook, but we’re exploring the value questions bring to pages that produce public content — like news organizations, for example. Questions will remain as a tool for a small group of these types of pages, so that they can help us test a few improvements we’re making to the ways people and pages interact on Facebook.
Something Facebook wanted to do when they announced plans to simplify ads was to eliminate redundancies. Facebook feels that questions asked by pages could be better done by posting a photo or video with a question.
Readers: How often did you use Questions for your page?
Image courtesy of Facebook.