Facebook Pays Media Companies to Stream Live Video

That's one way to make a product succeed.

Screen Shot 2016-04-06 at 8.53.51 AMFacebook wants people using its relatively new live streaming feature (Facebook Live) so much that it’s paying media companies to produce content.

According to Re/code, Facebook is giving The New York Times, BuzzFeed, The Huffington Post, and other media outlets cash in exchange for Facebook Live content.

“We’re working with a few partners, and in some of the cases that includes a financial incentive,” Fidji Simo, Facebook Live’s product director, told Re/code.

Facebook wants Facebook Live to succeed, so prepare yourself to see a lot more live video in your feed. The content could be from your high school friend shooting a tour of his fridge, or from the Times, covering the madness of a contested Republican Convention.