Burberry Leads Other Fashion Brands On Facebook
Facebook really suits fashion marketing, especially for Burberry.
Facebook suits fashion marketing, especially for Burberry.
That’s from a study of 49 fashion brands by L2.
The think tank found that all but one had a presence on Facebook as of September 2011, up from 86 percent in September 2010, and 79 percent in September 2009.
Among other findings in the L2 study, a total of 73 percent of the brands offered direct links to their Facebook brand pages from their websites
The L2 Digital IQ Index: Fashion study examined the brands’ effectiveness by studying their websites, digital marketing efforts, social media marketing, and mobile presence.
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