A prevailing theme in much of the reaction to Facebook’s initial public offering announcement was uncertainty over how the social network’s advertising business actually works.
Several stories about Facebook’s registration to go public focused on the lack of details on how the company earns revenues from advertising, and how to project what those totals could be going forward.
The Wall Street Journal shared a concept that seems to be gaining legs: Facebook charging advertisers, rather than allowing them to set up pages free-of-charge, as has been the case since brand pages launched on the social network.
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