Facebook Releases Page Post Ad Guidelines For Marketing Success
Facebook's Marketing page released some guidelines on Friday regarding post ads, in an effort to help administrators figure out how to become masters of their page.
Facebook’s Marketing page released some guidelines on Friday regarding post ads, in an effort to help administrators figure out how to become masters of their page.
So what does Facebook say about success through page ads? The overall message is be short and sweet. Body copy should be no more than 90 characters, in an effort to grab users’ attention. Videos should be no longer than 15 to 30 seconds.
Facebook also went in-depth, addressing photo, video and link ads, as well as questions, events and text:
Video:
- Include an eye-catching and action-oriented thumbnail to achieve high video play rates.
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