Facebook Page Management Software Is The New Trend
Over the past 24 to 48 hours we’ve seen three new Facebook Page management tools roll out. On Tuesday Buddy Media rolled out a management platform for brands and then yesterday ContextOptional rolled out their Social Monitoring Console. Today theKbuzz announced their own product called “theFacelift”. All three of these packages are looking to provide something similar: a single resource for managing a brand’s Facebook presence.
Why More Software?
So why on earth do brands need Facebook page management software? Isn’t Facebook’s existing tools sufficient for brands? Ultimately the only circumstance under which Facebook’s existing platform makes sense is if you want the basics for your brand/company’s Facebook Page.
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