The newest beer on tap on Facebook is Cuban-style American craft pale ale Hatuey, which served up its new Facebook page today.
The Hatuey Beer Facebook page pours out the following draughts for its fans:
- Exclusive information about the beer, promotions, and other activities.
- Discussions led by beer bloggers.
- News posts about Hatuey.
- Conversations about craft beer, music, sports, food, and other topics.
Hatuey was Cuba’s first premium beer when it debuted in 1927, and it became that country’s number one premium brew in the late 1950s.
The newest version is brewed in small batches at a family-owned brewery in the United States, using traditional techniques and inspired by its original Cuban taste.
Hatuey Brand Manager Anler Morejon said:
As more consumers adopt online social behaviors, Facebook provides a great platform for Hatuey to interact with those fans and the opportunity for fans to offer feedback.
We hope consumers will visit the Facebook page to learn more about Hatuey and also communicate with the brand and other consumers.
Readers, do you peruse Facebook pages related to alcohol brands?