Facebook Opens Up Lead Ads to All Advertisers
Facebook announced Wednesday that it is opening up its lead ads product to all advertisers. Facebook had previously announced a lead ads test in June, but now it is opening it up to anyone.
Facebook announced Wednesday that it is opening up its lead ads product to all advertisers. Facebook had previously announced a lead ads test in June, but now it is opening it up to anyone.
Current integration partners include Driftrock, Marketo, Maropost, Oracle Marketing Cloud, Sailthru, and Salesforce.
Facebook explained lead ads in a Facebook for Business blog post:
Whether businesses want to encourage people to sign up for their newsletter, an offer, an event or more information about their product, lead ads simplify the mobile signup process, helping businesses hear from people interested in their business.
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