Facebook Releases Guide To Facebook Offers
Facebook wants marketers on the social network to make offers it can't refuse, so it published a list of guidelines.
Facebook wants marketers on the social network to make offers it can’t refuse, so it published a list of guidelines.
Offers debuted this week as a replacement for check-in deals, which are being phased out.
Here are the key points from the Facebook offers guide:
- Offers can be created free of charge by brands, and Facebook users receive emails they can use to redeem the offers at the brand’s physical locations.
- To create an offer, go to the sharing tool at the top of the timeline for the page, click offer, add a headline, set an expiration date, upload a small photo, outline the terms and conditions, and click post.
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