Facebook Launches Offers, Scraps Check-In Deals

Out with the old and in with the new: Goodbye, check-in deals, hello offers.

Out with the old and in with the new: Goodbye, check-in deals, hello offers.

The new offers differ from check-in deals, which required mobile devices and visits to physical store locations.

Facebook has been phasing out check-in deals, won’t approve any more new ones as of today, and will have them completely gone from the site within a few weeks, says our sibling blog, Inside Facebook.

Offers, by contrast, are mostly self-serve, like other Facebook advertisements.

Administrators will be able to post post offers for free on their own pages without having to get approval by Facebook beforehand.

However,

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