Facebook Now Allowing Group Owners to Change Group Names
Until recently, owners of Facebook groups had to email Facebook customer support in order to change their Group’s name. However, Facebook announced today that Group owners can now change Group names any time. This change will certainly decrease the amount of customer service Facebook had to deal with from users who simply wanted to make spelling corrections or update their Groups’ names.
Why does this matter to marketers?
Facebook likely made it hard to change Group names in order to prevent aggressive marketers from pulling a “bait and switch” on Facebook users.
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