Facebook notifies advertisers of high-performance ad sets

Earlier this year, Facebook informed advertisers that the company is tweaking and adding levels to the campaign structure — going from campaign to ad sets down to individual ads.

Now, for advertisers who go beyond ads and into ad sets and campaigns, Facebook is posting a notice on the News Feed of ad sets that are performing well.

Inside Facebook reader Matteo Gamba noticed this notification on the right hand sidebar of his News Feed.

Back in February, here’s how Facebook described this new structure:

Campaigns correspond to each of your advertising objectives, like building brand awareness or driving web traffic.

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