Facebook: No More New LiveRail Ad-Serving Customers
Facebook acquired video ad technology company LiveRail in July 2014, but when it comes to accepting new ad-serving customers, LiveRail has reached the end of the line.
Facebook acquired video ad technology company LiveRail in July 2014, but when it comes to accepting new ad-serving customers, LiveRail has reached the end of the line.
Facebook head of global publisher sales and operations Alvin Bowles announced in a blog post that the social network is shifting its focus to growing Facebook Audience Network and LiveRail’s private marketplaces and mediation services.
Bowles wrote:
In the coming months, we will help all existing LiveRail ad serving customers transition over to our other publisher products or alternative ad servers.
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