Facebook Pledged Its Allegiance to the Night King Prior to Game of Thrones’ Season Finale

The social network introduced a new augmented reality effect for Facebook Camera

Kristofer Hivju becomes the Night King
Facebook

Just in time for the season-seven finale of Game of Thrones, Facebook users can turn themselves into the Night King.

The social network introduced a new augmented reality effect for Facebook Camera that allows users to transform themselves into the Night King.

Kristofer Hivju, who portrays Tormund Giantsbane on the HBO drama, demonstrated the effect below, and other cast members will follow suit throughout the weekend.

Users can access the new effect by tapping on the camera icon in the top-left corner of their Facebook applications or swiping right from News Feed to open Facebook Camera.

Facebook said in an email to Social Pro Daily that the Night King camera effect also provides a sneak preview of a never-before-heard song from Ramin Djawadi, Game of Thrones’ Emmy Award-nominated composer, and the full song, “The Army of the Dead,” will be heard during Sunday’s episode.

The social network added, “To create the Night King camera effect on Facebook, the Game of Thrones digital and social media team utilized 3-D scans and textures of the Night King from the show. Creative technology and VFX studio The Mill then stepped in to create a chillingly realistic experience that transforms users into the Night King as he’s seen on screen.”