Facebook News Feed: Memes Are Out, Celebrities Are In

Facebook wants users to spend more time talking about things in the news, but it’s also banking on celebrity worship to drive user engagement and bring in advertising dollars.

 

According to Facebook’s own announcement of News Feed tweaks meant to deliver higher quality content, celebrity idolization will not be relegated to garden-variety tabloid foodstuff, unless it’s a meme.

The company says it will be “doing a better job of distinguishing between a high quality article on a website versus a meme photo…” And that, “People use Facebook to share and connect, including staying current on the latest news, whether it’s about their favorite celebrity or what’s happening in the world.”

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