If the thought of Christmas makes you want to bellow, “Bah, humbug,” don’t click on any Facebook post involving the holiday, or your news feed will make you feel like Ebenezer Scrooge.
Putting Christmas in marketing materials is almost as old as the holiday itself, but this year doing it on Facebook gets some added benefits from the advent of GraphRank.
GraphRank, one of the many changes Facebook introduced in late September, ensures that Christmas-related content appears at the top of the news feeds of users who have somehow engaged with the material.
However, those who have avoided Christmas within the course of their everyday Facebook travels have also avoided this type of content in their news feeds.
The screen shot below was taken from my own news feed. For those wondering why someone with the last name “Cohen” is being targeted for Christmas-related content by GraphRank, working on this post last week might have had a little something to do with it.
Readers: Are you noticing similar patterns with Christmas content in your news feeds?