Study of Facebook News Feed Changes: Page Post Comments Up 21%, Likes Up 9%, Impressions Down 25%
Following Facebook’s recent changes to the news feed, Pages are receiving 21% more comments and 9% more Likes, though 25% fewer impressions per post, according to a study by Page analytics provider EdgeRank Checker. Facebook had redesigned the home page to merge the Top News and Most Recent feeds into a single hybrid news feed in September.
The reports should come as good news to most marketers, especially direct marketers looking to drive more click throughs to their products.
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