Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight

Facebook announced another change to its News Feed algorithm, this time giving more weight to what percentage of a video is watched by users.

Facebook announced another change to its News Feed algorithm, this time giving more weight to what percentage of a video is watched by users.

Product manager Abhishek Bapna and research scientist Seyoung Park detailed the tweak in a Newsroom post, saying that one of the reasons for the move was to avoid penalizing longer videos. They wrote:

Today, we’re announcing a change to the way we rank videos in News Feed to adjust the value we give to how much of a video is watched.

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