Many social marketers were a little confused this week when Facebook announced a change to its News Feed algorithm. Stories where users explicitly shared a post from a third-party app will have more weight within the algorithm, while the frictionless sharing that helped many apps such as Spotify find success will be ranked lower.
A Facebook spokesperson explained to Inside Facebook that this does not effect scheduling and post management apps, such as Hootsuite.
The announcement has to do with the way Open Graph apps share implicit stories back to Facebook. For example, a music app sharing each song you listen to in the app back to Facebook once you’ve agree to let it do so.
This doesn’t have anything to do with Page posts or changes to how those are displayed in News Feed.
In doing this, Facebook is trying to give more News Feed clout to stories that users intended to share from an app, and not so much stories that are automatically generated by usage.
Readers: How does this change factor into your Facebook marketing plans?