Facebook News Feed ads aren’t always clear who’s paying for them
With advertisers and users now able to pay to promote posts in News Feed, Facebook has created a situation where it’s not always clear who is paying for the placement.
The social network marks all ads, whether they were sponsored by a brand or promoted by an individual user, with the word “Sponsored.” The problem is there are some ad types that could be paid for by brands or users, but there’s no way to know which one bought the ad by looking at it.
Take
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in