Today, New York City is getting on board with social media in a ginormous way. Mayor Michael Bloomberg announced at Tumblr headquarters the unveiling of New York government-sponsored Facebook pages.
To pull this off, the city linked arms with New York-based Buddy Media, which provided tools and page-development consultation.
The government took note how, in recent years, social media has played an increasingly imperative and useful resource during emergencies, observing that more than 400,000 impressions occurred during Hurricane Irene.
The pages, found at Facebook.com/nycgov, target the citizens of the metropolis, providing them a way to interact directly with the government as well as gain city-based news and critical information, watch videos, learn about new city initiatives, explore interactive features, and, perhaps what we’re most ecstatic about, scour a citywide events calendar.
Well, that and the wall, which is sure to attract the voices of the city’s most prized possession — intelligent, creative, off-the-wall, eccentric, always outrageous, sometimes erratic (in the best possible way) locals — who will populate what is sure to be a most noteworthy wall.
The Facebook presence, as well as three additional social-media channels (Twitter, Foursquare, and Tumblr), will be managed by the mayor’s office of media and entertainment.
Facebook’s Vice President of U.S. Public Policy, Joel Kaplan, said at the press conference:
We’re pleased that Mayor Bloomberg and the City of New York are using Facebook to reach people in a direct, personal, and simple way that was unimaginable a decade ago.
Today’s announcement builds on the Mayor’s visionary Road Map for a Digital City and will help connect citizens with important information and services.
The Commissioner of the Office of Media and Entertainment, Katherine Oliver, attended today’s ceremony, as well as Facebook and Bitly representatives, plus Cornell NYC Tech Campus Dean, Daniel Huttenlocher, among others.