Custom Facebook application provider Napkin Labs announced a suite of apps that will be optimized for the social network’s timeline pages in time for the March 30 transition date for brands.
Napkin Labs’ free crowdsourcing app Brainstorm will be optimized for timeline for pages by March 30, as will:
- Photoboard, which allows Facebook users who like pages to share, vote, and comment on pictures related to the brand;
- Pipeline, which enables page managers to create open forums and gather suggestions and ideas from their communities; and
- Superfans (pictured below), which tracks Facebook users who have participated in campaigns, allowing for the creation of points leader boards recognizing top influencers.
Napkin Labs Chief Executive Officer Riley Gibson said:
Trusting your customers is the most important thing you can do when it comes to your brand, products, and services. Fans are real people, and they want to be involved in shaping the future of brands they love.
We believe the next level of Facebook engagement will come when brands have a real conversation with customers centered around questions like: What should we do next?