Facebook users have listened to songs over 1.5 billion times during the first six weeks that music applications have integrated the Open Graph.
He breaks down specifics from five different music apps that have come on board over the past six weeks, since the f8 developer conference:
- Spotify: Already one of the defining social music apps on the web, they expanded to the U.S. this summer and have added well over 4 million new users since f8.
- Earbits: Y Combinator funded startup built by a team of musicians saw a 1,350 percent increase in the number of users becoming fans of the band they’re listening to, creating new opportunities for musicians to engage with their fans.
- MOG: Their uniquely social business model has led to a 246 percent growth in Facebook users since f8.
- Rdio: Their strong social ecosystem has expanded with a 30x increase in new user registrations from Facebook.
- Slacker: Available across mobile, TV, auto and web, saw a more than 11x increase in monthly active users in the month following f8.
Beyond the new Open Graph applications, VEVO doubled its daily active users on October 20 simply by featuring videos from Justin Bieber and Rihanna.
And RootMusic boasts increased engagement among both musicians and fans due to more frequent posts on the vendor’s 250,000 band pages.
Plus, ticketing sites like Eventbrite, Ticketmaster and Ticketfly are reporting between $2 and $6 in sales for every link shared on Facebook — the higher end of that range surpasses statistics we’ve previously seen.
Facebook points out three best practices that successful Open Graph applications have in common:
- Socially connected users. With a base of users who are able to share your content with their friends from day one, you’re set up to double down on the social experience.
- Experiences are social by design. Once you have connected users and have clearly set the expectation up front that they will be in a social experience, you benefit from an increased volume of sharing and virality for your app through news feed, ticker and timeline.
- Content being shared has lasting value. Beyond the immediate distribution benefits in channels like ticker and news feed, think about the aggregations and patterns your app can represent on Timeline to bring long-term value to a user and their friends who will revisit and reflect on it over the years.
Supposedly the latest Open Graph will go from beta test to live mode sometime soon, although Muller doesn’t specify when in his blog post.
Similarly, he says that the timeline advanced profile will enter beta testing and become visible across the site sometime soon, but no date is given.
Main image courtesy of Shutterstock.