In case you missed it, The New York Times dropped a bomb on the journalism community last night by reporting that the NYT itself (along with BuzzFeed, National Geographic and, inevitably, far more pubs) was very close to reaching a distribution deal with Facebook.
These outlets would trade influence for traffic…at least on their own websites. The development couldn’t be more timely given BuzzFeed founder Jonah Peretti’s SXSW claim that news orgs of the future won’t even need home pages.
It’s a boon to anyone who doubted Facebook’s influence and a big point of debate for the journalistic community, who wondered: will we all work for Facebook in ten years?! Is every single publication subject to Mark Zuckberg’s whims when it comes to engaging readers?
Some hot takes:
1 Publish NYTimes directly on Facebook 2 Let users get used to reading disjointed bits of NYT news on FB 3 Become a wire service to FB
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