This week’s New Yorker magazine has a lengthy piece by John Cassidy on Facebook, including an interview with Mark Zuckerberg. The most interesting part of the article touches on how the access controls that Facebook gives users yield more monetizable content:
Eighteen months ago, the going rate for a banner ad on social-networking sites was pennies per thousand page viewings. Today, the rate on MySpace is about ten cents, and Facebook, with its upscale demographic and unobjectionable content, can charge more–as much as four dollars per thousand page views.
In a world where revenue is as simple as page views * CPM, would you rather have 10x the page views or 10x the CPM of your competition? Make your bets accordingly.
More at attentiontrust.org…