Facebook mobile game users play longer, spend more than users not connected with the social network
Mobile game players logged in via Facebook generate more revenue for developers, Facebook Games Strategic Partner Manager Sara Brooks said today during a Casual Connect presentation.
The session, titled “Unlock New Frontiers of Growth with Facebook,” primarily covered the expansion of Facebook-based social games into both established casual game genres and into international territories. At the end of the presentation, however, Brooks shared interesting statistics reported by mobile game developers that feature Facebook-enabled logins and viral sharing tools.
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