Facebook Expands Mobile App Install Ad Options

Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options.

Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options.

Through the updated install app creation tool, advertisers can more directly target users by not only what kind of phones they’re using, but which operating systems.

Facebook noted that a few companies have tried this in beta, with great success:

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