Facebook announced that businesses on the social network can now link their Facebook, Messenger and Instagram accounts and receive all communications from those channels in a single inbox.
Facebook added that Pages users can start the process by clicking the messaging icon at the bottom of their pages in the app and navigating to the Instagram tab, where they will be prompted to log in, adding that brands with Facebook and Instagram accounts that are already connected via Instagram ads will automatically receive the update, and nothing that interactions with Messenger are already included in pages’ inboxes.
The updated inbox will also allow brands to tap on users’ names in order to see their publicly available profile information and previous interactions with their businesses.
Facebook said in the Facebook for Business post that pages alone receive nearly 5 billion comments, messages and posts by visitors each month, adding:
If you actively manage communications for your business across Facebook, Messenger and Instagram, you can save time with the updated inbox by responding to all inquiries within a single app. You’ll be able to quickly scan all three channels for new updates and feel confident that you’re not missing an important message.
You can reply to Facebook comments, visitor posts, reviews, messages and Instagram comments directly from the updated inbox by tapping on the content you want to answer.
And if you’re comfortable with your current process, you can still view and respond to Instagram comments directly within the Instagram app. The updated inbox can help make your individual workflow more efficient, no matter how you work.
Readers: What are your thoughts on the new updated inbox?