Facebook Mentions: an App for Public Figures

It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.

Mentions650It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.

Facebook Mentions is only available to U.S. users with verified pages, and only for iOS devices, with plans to expand its availability “in the coming months,” and the social network said in the Facebook for Business post announcing its release that the app enables public figures or their page admins to:

  • See what fans are saying about you and join the conversation.
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