Facebook continued its ongoing efforts to help media companies and publishers use its platform with Tuesday’s launch of Facebook Media, a new site geared specifically toward public figures, organizations and media companies.
Sections on the new Facebook Media page at launch are:
- Get Started, which includes information on engaging Facebook users, driving referrals to digital properties and integrating television with social content, with sections on creating pages, using the Facebook Mentions application for public figures, sharing links and other content, using page insights, embedding posts, using the media-specific application-programming interfaces that are available from the social network and advertising.
- Best Practices, which offers tips on using Facebook, broken down by the following subsections: general, news, sports, entertainment, TV, politics/influencers and nonprofits.
- Success Stories, which is fairly self-explanatory, using the same subsections as Best Practices.
- Support, which provides links to the answers to questions such as: How do I create a page? How do I get a page verified? How can I regain access to my page? How do I change my page name? How do I change my page user name?
- Blog, where director of media partnerships Nick Grudin formally introduced the Facebook Media page:
Every day, content creators around the world — from digital publishers, to public figures to video producers — use Facebook to connect with their audiences in innovative ways. They reach new fans, start conversations and drive discovery of new stories. In the process, they make Facebook more vibrant.
At Facebook, we are committed to building a platform to make these connections broader, richer and more dynamic. That’s why today we are introducing Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.
With Facebook Media, you can learn more about how our products can help meet your goals:
Grow and engage your audience using tools like Facebook Mentions, a new app that makes it easy for public figures to connect with fans via their Facebook pages. For example, in July, Shakira became the first person to reach 100 million likes on Facebook, and she uploaded a thank-you video for her fans.
Share videos to Facebook to reach your viewers with seamless auto-play discovery, and use video metrics and call-to-action links to understand and engage your audience. From June 1 to Sept. 1, more than 17 million videos related to the Ice Bucket Challenge were shared, which included participation from public figures like Bill Gates, Will Smith and Taylor Swift. These videos were viewed more than 10 billion times by more than 440 million people.
Drive referrals by sharing links and content on your page, adding the like and share buttons and following other best practices. After Bleacher Report increased the number of posts it shared to its Facebook page, the site saw a 15X increase in referral traffic from Facebook. Similarly, after increasing its posting strategy and optimizing its share buttons, Metro.co.uk saw a 4X increase in traffic referrals from Facebook.
Integrate social content to connect your TV audience with Facebook, like Today, which featured trending topics on-air to highlight the most-talked-about news moments on Facebook. Check out the Public Content Solutions program to learn more about these tools.
We hope Facebook Media will become a useful resource for you to learn more about how to build and engage audiences, and to keep up with the latest best practices from across the broader community. If you have any feedback about the site or want to keep up with the latest updates, please feel free to also connect with us on our Facebook page or sign up with your email on the homepage.
Readers: What are your first impressions of the Facebook Media page?