Facebook, Measurement Partners Get to Work

The social network provided an update on initiatives it is working on with its measurement partners

Facebook provided an update on initiatives it is working on with its measurement partners.

The social network announced in a Newsroom post that it:

  • Is renaming its Metrics FYI channel as Measurement FYI, where updates can be found on metrics, partnerships, products and research.
  • Is introducing a marketing mix modeling portal, where measurement partners will be able to access information directly from Facebook, Instagram and Facebook Audience Network.
  • Is expanding third-party verification partnerships with Nielsen and comScore.
  • Is adding viewability measurement for videos on Facebook Audience Network with partners comScore and Integral Ad Science.
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