Facebook measurement partner Adeven rebrands as Adjust

Facebook measurement partner adeven announced that the company is rebranding itself as adjust, after the company’s popular mobile app tracking and analytics platform. Adjust launched several new features in its flagship product:

• granular tracking of reattribution of users to re-engagement campaigns
• support for all networks currently providing re-engagement (including Facebook)
• deeplinking support for dynamic links to either open the targeted apps or redirect user to an app store install when app is not present on the device

Adjust CEO Christian Henschel described why the company made this shift:

No one cares about app download numbers any more.