Vitrue Is Overhauling Its Facebook Marketing Platform

Social marketing platform Vitrue is overhauling its social relationship management offering, which streamlines marketing efforts on social networks including Facebook, Twitter, and YouTube.

Social marketing platform Vitrue launched phase one Monday of a two-part “massive product upgrade” and overhaul of its social relationship management offering, which streamlines marketing efforts on social networks including Facebook, Twitter, and YouTube.

Vitrue SRM social relationship management 3.0 now allows brand managers to tap a brand-new dashboard and user interface to access all available functionalities.



The new dashboard features single sign-on functionality, universal navigation, analytics, increased administrator capabilities, work-flow-management enhancements, and more sophisticated social marketing capabilities.



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