In a Facebook for Business post announcing the winners, Facebook said of adMixt and Flightplan:
Using local inventory data and dynamic retargeting, Flightplan empowers retail companies with multiple locations to build national and global ad campaigns with local relevance.
More details on the “Excellence in Innovation” winners, from the Facebook for Business post:
- Brand Networks’ Collision Management tool tells multitiered brands and businesses with multiple retail locations if their ad sets are competing for the same audience in the ads auction. Collision Management shows businesses the audience overlap across their ad sets and enables them to set sequencing and frequency parameters for each ad set to ensure that their ads tell a cohesive brand story and don’t compete for delivery.
- Using Datalogix’s Relevancy Engine, Oracle Data Cloud helps grocery stores reach existing customers on Facebook with personalized coupons, recipes and deals. Advertisers use information about past aggregate and anonymous purchases in stores along with dynamic product ads to deliver promotions to actual and likely customers on Facebook.
- To make digital circulars more relevant and valuable, Kenshoo created Digitizing Circulars, a tool for building digital circulars that live within Facebook carousel ads and can be saved locally on users’ devices for redemption at a later time. The tool includes a push notification component that sends a message about saved circulars when people are near a retail location.
- Smartly.io’s image template tool called Dynamic Image Templates makes it easy for advertisers to efficiently edit thousands of product images pulled in through dynamic product ads. The image template tool lets advertisers adjust image sizes, add dynamic text and add different shapes and color filters to make product ad images easy to manage.