Facebook Marketing Partners Content Marketing Specialty Is Now Creative Platforms
'Over time, industry labels and terms change, and we want our terminology to reflect that'
The Facebook Marketing Partners program announced Monday that it renamed its Content Marketing specialty to Creative Platforms.
Creative Platform Partners are split into three categories:
- Marketplaces: These partners connect marketers with networks of writers, directors, video editors and other creatives.
- User-Generated Content: These partners facilitate the acquiring of rights to consumer images and videos from social channels.
- Personalization: These partners enable large-scale creation of personalized or custom video based on CRM (customer-relationship management) signals or other inputs.
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