Facebook Marketing Partner Adobe Social Integrates Aviary via Creative Cloud SDK

Adobe Social, a Facebook Marketing Partner, announced Thursday several improvements to its platform, including integration with Aviary, a mobile photo enhancing tool the company acquired last year.

Adobe Social, a Facebook Marketing Partner, announced Thursday several improvements to its platform, including integration with Aviary, a mobile photo enhancing tool the company acquired last year.

Aviary features will now be available in the Adobe Social mobile app, allowing marketers on the go to:

  • Quickly create beautiful, fun photos using hashtags, memes, filters, and image cropping
  • Eliminate blemishes with a single tap
  • Stylize shots with adjustable professional effects
  • Get crafty with stickers and frames
  • Go viral with drawing tools, vignettes, and more

The Adobe Social app update will be fully available later this month.

Adobe Social_Aviary

Additionally, Adobe Social’s Publish Anywhere feature is moving out of beta and into general availability. Publish Anywhere can be accessed from any screen within Adobe Social, allowing marketers to leverage the context of high-interest social conversations, trends, customer interactions and content performance.

Publish Anywhere also now supports Twitter video and multi-image posts.

Adobe described these features in a press release:

The demands on today’s social marketers to create and distribute relevant, on-brand, engaging social content quickly are greater than ever. In the era of rich media marketing, photo and video have replaced text as the go-to mediums for social content; in order to engage current customers, attract new ones, and ultimately drive social business impact, social marketers must leverage these mediums quickly and effectively every day, from everywhere.

As part of its efforts to bring Adobe’s unique insights and powerful creative tools to social marketing teams everywhere, today Adobe Social is excited to announce enhancements focused on streamlining social content creation and distribution workflows.

Adobe Social_Aviary (1)