What's To Fear About Facebook Marketing? [Infographic]

Marketers worry about tying social media to the bottom line as much as they fret about how to sustain two-way dialogues on Facebook.

Marketers say they worry the most about how to achieve a return on investment in Facebook, along with how to create two-way dialogues.

Those two worries surfaced in a survey of social media professionals conducted by Shoutlet, which summed up the findings in an infographic (the second one we’ve seen today with a Halloween theme).

Calling any of these issues scary is a real stretch, and while the data is a bit helpful, Shoutlet buried in fine print the fact that survey had only 134 respondents. Calling that a representative sample — now that would be scary. Let us know what you think about the infographic in the comments section beneath this post.