Marketers, Help Facebook Users Manage Online Identity

Marketers, the new buzz phrase for you is personal identity management. That's how you're going to get information from customers over Facebook.

Marketers, the new buzz phrase for you is personal identity management. That’s how you’re going to get information from customers over Facebook.

Forrester Research believes users of social networking sites like Facebook will gain much more control over how their online data are shared, and which companies will gain access to it, to avoid moments of, “How do they know that about me?”

The research firm invoked last fall’s uproar over on social data company RapLeaf collecting and selling social network users’ data, and pointed out that a year later, collection and use of that data remains mostly unregulated.

However, several government agencies are turning their attention to the topic, including the U.S.

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