Facebook Makes Play for Local Ads

Shutterstock deal gives small marketers options for images

Facebook today announced it is offering advertisers on the social media platform free access to Shutterstock's library of images. The companies' partnership—financial terms were not disclosed—is designed to arm small- to medium-size businesses with creative for Facebook ads.

The images will be available within Facebook's ad-building system in the coming days, per the the Palo Alto, Calif.-based digital giant.

It has also launched an image uploader that is meant to allow advertisers to test multiple images for effectiveness.

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