Facebook has made some changes to its Instant Articles feature, which allows the social giant to host news outlets’ content. According to The Wall Street Journal, the tweak means more ads.
Media outlets that participate in the Instant Articles program—like The New York Times, BuzzFeed, NBC News and National Geographic—have complained that they need more space for ads, and Facebook listened.
From now on, the outlets will be allowed to include more ads in the articles themselves and link to content hosted on their own sites via the “related articles” section at the bottom of Instant Articles.
“We’re continuing to listen to publishers about what they want from Instant Articles, and we’re going to continue to do this. This is one step forward but we will continue to listen,” Michael Reckhow, Facebook’s Instant Articles product manager, told the Journal.