Facebook looks to drive players to games with News Feed modules

Facebook is testing new headlines for its latest games discovery module in News Feed to drive more users to canvas apps.

Some users are seeing versions of the module, which includes three suggested games, with the headline “Personalized games suggestions for you.” Other users have seen this module called “Games that are growing rapidly.” The original headline, “Games your friends are playing,” which was used when the module debuted in late January, is still in rotation for some users.

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