Facebook Advertisers Can Now Create Lookalike Audiences Based on Customer Lifetime Value

The social network incorporated customer lifetime value into custom audiences

Facebook has incorporated customer lifetime value into its custom audiences, thereby enabling advertisers to create lookalike audiences using that information.

Reader Chris Ruberg, digital marketing specialist at Affinitiv, shared the screenshots below with Social Pro Daily.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in