Why People (Dis-) Like Your Brand On Facebook

People prefer to follow brands on Facebook rather than Twitter, but a majority follow only two to five brands.

People prefer to follow brands on Facebook rather than Twitter, but a majority follow only two to five brands. The page with the most likes on it is belongs to none other than Facebook — so what the company posts there should serve as examples for how to attract fans and keep them around.

Specific advice on how to attract and retain fans appears in an infographic from Get Satisfaction and Column Five that we’ve reproduced below — clicking on it will make a larger version appear.

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