Facebook users who allow public subscribers can now see which interest lists they have been added to by visiting the subscribers tab on Timeline.
The change gives public figures a more complete understanding of their reach on Facebook. Previously, users could see the number of users directly subscribed to their public updates, but they could not see whether users were following interest lists that they appeared on. Facebook pages, however, still don’t get any information about how many users see their content through interest lists.
Facebook introduced interest lists in March as a way to let users organize their News Feed by topic. Users can add pages and users to lists without Liking pages or subscribing to users directly. This is similar to Twitter’s list feature, but with Twitter, any account can see which public lists it appears on and how many subscribers that list has.
Interest list numbers are useful for users who have enabled subscribe since they do not otherwise get any analytics about the reach or audience for their public posts. Pages can track reach and demographics through the insights tool, but it’s unclear whether the “Reach” metric tracks users who don’t Like the page, but who see its updates through an interest list.
Like brands can do on Twitter, Facebook page owners should be able to get a full picture of how users are following their accounts. Now that the social network has made this information available to individual users, perhaps it will release it for pages soon.
Users who allow public subscribers can see whether they appear on any lists and how many people they reach through those lists by visiting the subscribers tab on Timeline. This information is also available to the public, which could help more users discover interest lists to follow.